Saturday, December 31, 2016

2016's Best Tracks | Vol. 12

Typically, this is the time of year where I get to do my pro bono publico writing; some charity print to dust off the pages of this hastily graying website, which originally (and goofily) was founded to register the thoughts of an aspiring music blogger. Instead, it got re-dedicated somewhere along the line to a different topic entirely, leading to some other rad things; some big opportunities that felt (and still do!) like the crest of the mountain.

But charity in this age seems like a chore, it being the very eve of Trump's America. And I'm weary of traveling for the holidays. And this list becomes obsolete in seven hours or thereabouts, so I'm on a strict deadline. But its mostly because I just want to dad-out and drunkenly listen to vinyl with my beautiful and interesting wife when my kids finally fall into their temporary comas for the night. So I'm busy. But not so busy that I can't present the Best 101 Songs of the Year for the 12th time.

I hope you enjoy.

Happy New Year.

Thursday, December 31, 2015

The Best Tracks of 2015: Vol. 11

Sure, I could parse every moment of 2015 and compartmentalize them into sections of the year that played out in my favor, while others did not.  Then thoughtfully prose on about why certain events, whether positive or negative, rocketed a song's cachet into the top 50 or the top 25 or even the top 10.  But that would be recapitulation of the last 10 years since the alpha list of the Top 101 began in 2005 -- and also take up a shit load of time like it did last year when I was still only mono-offsprung and duties like this were kept to kill the spare time between an actual career and a hopeful one instead of recent dad duties like reprogramming my four year old to stop being a hater and coddling the next ultra-entitled mecha-millennial two-month-old.

In other words, creativity has got to be preserved within this limited-functioning brain of mine, as the imminent exhaustion of A1 dadding and B-minus husband'ing creeps, my residual imagination is now reserved only for paying gigs.  For that, you can read a proper list here in the Austin Chronicle

Thusly, here is [AA]'s Top 101 of 2015 without the stale practice of any kind of introduction, a vainglorious portion of personal reflection, or bombastic self-promotion to read [AA] in the form of print journalism.  Enjoy, yeah?

Friday, September 18, 2015

Class in Session: A primer on Austin's most drinkable beers

[Note: This post was originally published by The Austin Chronicle on September 18, 2015]

So, what are your plans for the weekend? Urban farming? Inking a Sharpie mustache on your index finger? Attending the second birthday party of a very small hipster-looking child? Or any one of the other million tiny triumphs of excessive Austin-ness?
How about tailgating on trillion-degree asphalt under a nearly translucent pop-up gazebo for a dozen hours in the maddening swelter of the it-really-should-be-autumn- now summer?
The gravity of our profane situation as sweaty Austinites is that getting slung on high-gravity beers isn't in the forecast until November – at the absolute earliest – so swinging your neck on a stout or a porter with a modicum of atmospheric appropriateness isn't sensible practice just yet.
But one doesn't have to just accept stodgy, uninspired beer because of this seasonal hitch. That is, "light" beer doesn't have to necessarily mean "lite" beer, and fortunately for us, our local beermakers tend to get intimate with our needs: easy-drinking, thirst-busting, flavor-banging, alcohol-downsizing, sessionable beers that are custom-designed for our daylight marathon-boozing needs.
For the sake of comparison, the quizzically popular and fully mechanized American "session" beers, Coors Light, Miller Lite, Bud Light – all classified as pale lagers by style – weigh in at about the same 4.2% alcohol by volume (ABV). For the calorie suitors, Bud "Heavy" comes in at 5% ABV, while the more exotic options, like Bud Light Lime and Lime-a-Rita, buzz in at 4.2% ABV and 8% ABV, respectively. For the ultimate Texas traditionalists, Lone Star punches its weight at 4.65% ABV.
As an expression of solidarity, the Chronicle has selected a handful of these lo-fidelity beers made by our local beer artists to help you get through the seasonal lethargy, made even more accessible by recommending beers based on availability in a hyper-convenient 12-ounce aluminum keg for maximal ease of transport, consumption, and disposal. So put it in your diaries and drink up; there is almost an inexhaustible supply of this stuff.

The One They Call Zoe (5.2%)

Hops & Grain Brewery
The first beer is a tunnel of love. It's considerably relevant to begin this indoctrination with, as this beer is also classified as an American pale lager, much in the vein of the mega-lites, but that is pretty much where the comparison bottoms out. Zoe – as it is colloquially referred to by the locals – is perhaps the city's best gateway beer, even if it's not its most pervasive. Zoe is exceptionally well-rounded, tropical, and smoothly hopped; it's the pale lager you want to be noticed with beachside if you want others to see you as someone with an actual backbone.

Peacemaker Anytime Ale (5%)

Austin Beerworks
If you are more of the ironic type, as if to suggest that in your checkered past, you've done your best day-drinking at Wrigley or in an alleyway, this is the one to try. This is the same beer that ABW offered to its customers at a cut-rate deal of 99 beers for $99, which would typically set off alarm bells for French wine or rib eyes, but since this is delicious extra pale ale, we went along with it, and lo, were we happy. Peacemaker is ABW's Le Picador, their original masterpiece which doesn't seem to get enough credit for spawning artistic discipline in Texas' craft landscape. Peacemaker is a remarkable way to extinguish the heat with its long washes of zest and note-perfect flavoring hops.

Lazy Day American Lager (5.5%)

Uncle Billy's Brewery
A reasonably new contender in the canned-goods circuit, Uncle Billy's is mostly notable for their marvelous can design denoting their pale ale, and Lazy Day. While this beer is at the higher end of the "sessionable" spectrum, Lazy Day is a genuinely approachable, full-bodied lager with a deft grain bill and nearly nonexistent hop profile. If a traditional interpretation of a midcentury American beer exists in Austin, this one is it, bungalow renters.

Metamodern IPA (4.5%)

Oasis, Texas Brewing Company
For those unaware, the Austin area claims its very own "session brewery" where an entire production facility has dedicated itself to our passive character. None of Oasis' mainstay beers creep beyond the 5% boundary. Metamodern is their imminently classic session IPA which coordinates two of the trendiest hop varietals at the moment – Citra and Mosaic – and leads them to a bubble bath of seductively juicy and invigorating beer.

Hans' Pils (5.3%)

Real Ale
Before you even think about cruising over to your dad's crib for the game with a couple sixers of "not your father's root beer" under your proud elbows, consider that you will likely be able to read his everlasting disappointment face about your life (and beverage) decisions, and you will then feel bad. Instead, go with Hans' Pils, of course, for delicious pilsners are roughly 85% of a father's chemical makeup.

RedBud Berliner Weisse (4.5%)

Independence Brewing

Gose (4.4%)

Real Ale
If you are the kind of person who prefers beer to simply keep you well-oiled throughout the day, then there are solutions to your drinking problem. RedBud and Gose hardly even taste like beer, or rather the terrible beer you used to drink in place of these. RedBud is a sour wheat beer that emulates a shandy or possibly a lemonade radler, while Real Ale's Gose is a take on the traditionally salty and tart, malted wheat beer of northwest Germany. And if there is a culture day-drinkers in Texas should be mirroring, it's that of the Germans. One should keep in mind, however, that the last sixers of each have been pushed out for distribution, so go out, find them, and hoard like the wind!

Friday, June 5, 2015

Festival of Brites at Zilker Brewing

[Note: This post was originally published by The Austin Chronicle on June 5, 2015]

The Austin beer scene is not very good at being dull. Of late, Austinites with discerning craft beer palates have been on an incredible streak of bankrolling at least a half-dozen new breweries. Over on the Eastside in particular, brewery taprooms have ascended from the pasture of warehouse blight like remembrance poppies.
Forrest Clark, one of three co-founders of Zilker Brewing Company, is pretty clear that there is no intricate strategy to enjoying their offerings. "We were inspired by the flavor complexity of American hops and Belgian yeast together," he notes. "Combined with our high-quality malts, you get a highly [satisfying] finish to our beers."
Soundtracked by the foot traffic of hipster-Sixth, the flit of bikes, and the dive bar murmur, Zilker enjoys a very rare attribute for Austin breweries: the ability to engage the street life of its surrounding neighborhood. While many local breweries set up shop on the edges of Austin, Zilker took a cue from the boutique breweries of Portland, Asheville, and San Francisco that cater to the walkability and bikeability of an entertainment district.
"It was important for us to engage the neighborhood in a way that would be supported by the people around us every day," Clark states, "and it was important to have this neighborhood feel with all of our equipment exposed [to the public]. We always wanted to be able to debut our beer at our own brewery first so we could be the face of our beer, and people could get to know us before they tasted our beer anywhere else."

Zilker Brewing's taproom, with brite tanks out in the open, demonstrates exactly that transparency. Brew kettles serve as the brain of this taproom, separated from its speculators by a bloodstream of revolving patronage entering and exiting the heart of Zilker's bar chamber. On the surface, everything at Zilker appears to be not only sustainable, but downright thriving.
Zilker debuted with a set of core beers: an ESB (Extra Special Bitter), a well-balanced, meandering version of the traditionally toasty and fruity British ale; a honey saison which uses 50 pounds of Round Rock honey during the fermentation cycle to enhance its bouquet; and an IPA which utilizes a specific yeast strain to mimic a fruity ester aroma that can almost be perceived as an additional hop. It is certainly a lo-fi version of the typical American IPA, but is equipped with a thoughtful nuance that keeps it very interesting and thoroughly enjoyable.
Recently, Zilker added a pale ale to their lineup with plans to release a coffee milk stout and a Belgian imperial rye IPA. As per the custom of Austin's beermakers, the brewery also expects to offer their approachably lower-alcohol offerings by the can sometime in the future. Perhaps to be enjoyed in a rather large city park.
"We've been [in Austin for] 20 years," Clark refers to himself and his co-founding brother Patrick, along with head brewer Marco Rodriguez, "and have been homebrewing since 2008. It took us eight to 10 years to find a Belgian yeast strain we really liked. It took us 14 months to find the right location for our brewery. We stuck with it because we had the passion for brewing beer, but it also took a ton of perseverance and a lot of luck as well."

Friday, May 15, 2015

BREWED AWAKENING! Introducing the New Official Beer of Austin

[Note: This post was originally published by The Austin Chronicle on May 15, 2015]

When Austin was in its craft beer-loving infancy – let's call that the early Nineties – Shiner Bock was the perfect bottle to hold. It represented the city's shrug toward its inevitable ascendancy into alt-culture dominance. Its potable stability was the constant that stitched the fibers of Austin's bloated evolution, holding taut the tethers of nostalgia: Warm sips between gigs at Steamboat. Liberty Lunch. La Zona Rosa. The old Maggie Mae's and the porch of Shakespeare's. A genuine beverage to engage in during the lengthy summer wait when Salt Lick was the barbecue scene and West Campus houses still had warped steps on which to drink all afternoon.
Shiner Bock was an icon in this state, not only as a consumable, but as a tutorial on how to be a Texan – and an Austinite, for that matter. If someone handed you a cold one today, you would no doubt drink it. There is a reason why it is still stocked at Longhorn tailgates, historic taco joints, and other Austin institutions. But something happened in the early Aughts: Austin genuinely learned how to appreciate beer.
As smaller breweries began dissolving around town, a second swell of beer makers, like Real Ale and Live Oak, began popping up. Suddenly, Shiner Bock wasn't as exhilarating or refreshing as that candy-red bottle of Firemans #4 Blonde Ale that could lower the triple-digit heat by at least a full degree. Beer walls became much more localized to suit the curiosity of the city, and Firemans #4 organically became the latest official beer of the city; something to sip during Voxtrot's microcatalog gigs and "Keep Austin Weird" parades. But as desires often do, Firemans #4's draw eventually faded, leaving us as an established and nationally respected beer city without an iconic brew.
Until now.
The Chronicle assembled a tribunal of seven beer experts to undertake the unspeakable burden of determining the new face of the Austin beer scene. The only caveats were that the beer had to be reasonably accessible to all Austinites either on the tap or in the store, and that the beer had to be available year-round.
After a thorough vetting process, five exceptional beer candidates emerged from various Austin-area breweries, and were nominated to represent the city's eclectic post-Aughts culture, its continually developing beer palate, its cruel climate predicament, and its preference for quality.

The Candidates

Hops & Grain The One They Call Zoe Pale Lager
Real Ale Hans' Pils
Live Oak HefeWeizen
Jester King Le Petit Prince Farmhouse Table Beer
Austin Beerworks Pearl Snap Pils

The Panel

Jake Maddux: Beer program director at Salt & Time; brewer, formerly of Thirsty Planet, New Belgium, Anchor. Opening the Brewer's Table in Austin in 2016.
Tre Miner: Assistant operations manager at Craft Pride and Certified Cicerone
Anna Toon: Beer and Food Journalist, Austin Chronicle
Jessica Deahl: Contributor to the Bitch Beer blog; graphic designer for Blue Owl Brewing
Sahara Smith: Operations and training manager at WhichCraft Beer Store
Chris Troutman: Editor-in-chief & co-founder of Austin Beer GuideDraught Punk podcaster.
Tony Drewry: The "Beer Pedaler"; captain of the NXNW Beerliner; promotions for Untapped Fest

Introducing the New Official Beer of Austin

Wowie Zoe

Hops & Grain The One They Call Zoe Pale Lager
Hops & Grain's Zoe has the opportunity to challenge beer palates in Austin that are used to the amateur ranks of American pale lagers, like Bud Light and Lone Star. Zoe represents an absolutely note-perfect beer, like a Jenny Lewis album, full of enthusiasm and moxie. There is nothing ostentatious going on; Zoe is just good, solid lager.
Sahara Smith: Zoe has so much effervescence, a very lively mouthfeel. I think that makes it a great beer for those 100-degree Texas summer days. It sits lightly on your palate and it sits lightly in your stomach.
Jake Maddux: It's so user-friendly.
Smith: If I'm going to a party where I don't know what people drink and I don't know their level of familiarity with craft beer, I will hands-down take a six-pack of Zoe with me.
Jessica Deahl: You can take it anywhere.
Smith: I feel that Zoe does a great job of hiding the lesser-accessible qualities of German malt. It is so extensively dry-hopped, and you get a lot of that hop character out of the Zoe.
Maddux: That's a good point. Hoppy beers are the leading category in beer right now. And that seems to be what everyone is into. Going from Shiner Bock to, say, Firemans #4, we went from a malt-forward, German-style lager to a very light-bodied blonde ale. So going something brighter and crisper makes a lot of sense.
Smith: I would say that Zoe sells the best in our store [WhichCraft].

Introducing the New Official Beer of Austin

Hans'ome Devil

Real Ale Hans' Pils
Hans' Pils is the official liver-softener of dadcore, and at least partially responsible for all the terrific dad bods in Austin. Spicy, herbal, and hop-bittered, Hans' won a silver medal at the 2012 Great American Beer Festival for German-style pilsners. If Texas is to become as synonymous with Czech- and German-style beer making as Kentucky is to fried chicken, then Hans' will be the standard by which it is measured.
Tony Drewry: [Hans' Pils is a beer] I've been championing for several years now. It even has its own fan page on Facebook. To me, it embodies what everyone likes about a good drinkin' beer. It appeals to the Bud Light guy and it appeals to a beer snob that will pick out every single hop in there. It's balanced, it's accessible, and [sales are up] 900 percent in El Paso! That's a big deal; they sell a lot of Bud Light out there. To me, this is a beer that bridges the gap for session beer drinkers and those who shotgun at a tailgate and, basically, anybody. It's a beautiful beer.
Maddux: Hans' is a great gateway beer.
Drewry: It's a northern German-style pilsner; it's very hop-forward. Way more IBUs (International Bittering Units) than a regular pilsner. So, it also helps bridge the gap between the guy who loves an IPA and someone just getting into beer looking for something adventurous. This is a beer that when they drink it, people say, "I always thought pilsners sucked – Miller Lite is a pilsner – but this takes it to a whole new level."
Maddux: Zoe, Hans, and some sort of Jester King are the top 3 sellers for me [at Salt & Time].

Introducing the New Official Beer of Austin

Hefe Life

Live Oak HefeWeizen
Considered Austin's first (and for many years, only) world-class beer by several online review sites and renowned experts of beer, Live Oak HefeWeizen is the only legacy beer that made the panel's short list of candidates. This gentle-drinking hefeweizen is a spectacular, chewy, fruity accessory to Austin's 300 days of sunshine.
Maddux: Now, hefeweizens are a rather divisive style. It's a fruity beer, a fruit-forward ale, it's bananas and clove.
Drewry: ... with a hint of bubblegum.
Maddux: It's a beautiful beer. [Live Oak's] is well executed, but it's just not a style that I tend to drink a lot of.
Anna Toon: The longevity of the brewery matters to me. I would hesitate picking something so new in the marketplace. [Live Oak has] been around a long time.
Maddux: This is one of the top-ranked hefeweizens in the entire country.
Drewry: One of the top 3 in the world, actually. There is a proprietary malt in this beer that only two other breweries in the world use. It's a very special malt that's just for Live Oak and only used by a couple of other breweries in the whole world – and out of the style that the Germans originated, brewed, and perfected over hundreds of years, there's a brewery in Austin that does it better than all but two. Now that is amazing.
Chris Troutman: And that malt doesn't even come [to the brewery] on pallets, they have to move it bag-by-bag inside from the truck.
Deahl: To try to do this style and do it this well is super ballsy.
Drewry: And bars all over this town sell the shit out of it. It is the beer that people in DFW and Houston associate with Austin. It's a beer that put Austin on the map as far as the beer scene goes.
Smith: Live Oak is so solid. They just really make top-quality, world-class beers.
Drewry: I've been in bars before and I've actually heard people say, "This is so much better than a Blue Moon!"
Tre Miner: But a reason [Live Oak HefeWeizen] stays on the beer walls so consistently and sells well is because they don't have a packaged product out. If they did, it might be a different story.
Maddux: By the end of the year, Live Oak is going to be canning their beer and it's gonna be pretty kickass. Live Oak Hefe in a can! But it not being a packaged beer is something that people might be concerned about when it comes to deciding the official beer of Austin.

Introducing the New Official Beer of Austin

Fresh Prince

Jester King Le Petit Prince Farmhouse Table Beer
Jester King is perhaps Austin's buzziest brewery, hoisting the regional banner for fruited sour ales that are coveted worldwide. While Le Petit Prince is neither a fruit beer nor a sour, its fuzzy brilliance is sometimes overlooked because of that fact. Le Petit is a true-to-style farmhouse table ale that is uncomplicated, low in alcohol, and refreshing. Just as it was in those nasty, plague-y days of Europe.
Smith: Jester King is also a world-class brewery. I mean, the head brewer of Cantillon raves about them.
Miner: Le Petit Prince was one of the first beers that Jester King brewed. They use a wonderful mixed-culture fermentation that includes several different yeast strains both domesticated and wild, and bacteria to give it the nuance it contains. It's best described as a table beer and sort of like a saison. Le Petit Prince is meant to be very refreshing, very light, very low-alcohol, and thirst-quenching. To me, this beer embodies the farmhouse spirit.
Troutman: Le Petit Prince adds a good flavor component to eating as well, and has been used in interesting ways like that.
Miner: I think that, as much as I love Le Petit, it's more of a personal preference. I don't think that Austin as a whole is ready for the funk that is a wild, mixed-culture fermentation beer.
Drewry: If we're talking about the next Firemans #4, I don't think this is it.
Miner: Maybe this will be the next official beer of Austin. It isn't as approachable [as the others].
Deahl: But we can all agree that Jester King really needed to be on the list [of choices]. It's really indicative of Austin. I don't think it's as accessible as the others. I love Le Petit Prince, obviously, but I can't take it to the river with me.
Miner: I'll say this about Jester King before I rule it out, is that I appreciate the fact that they've become more and more localized, brewing everything by means of what is available to them at the time. They locally source many of their ingredients, including Blacklands Malt, which is Texas' only malthouse. They embody everything about the farmhouse spirit and, in this case, a Texas farmhouse brewery. I would not generally call this as accessible as we would like it to be, and maybe it has a flavor profile that is a little too challenging for the novice beer drinker.
Troutman: The only reason I didn't object to Le Petit Prince being on our list [of potential winners], is because I really wanted to drink some of this tonight.
[Enthusiastic "yeah"s from the group.]

Introducing the New Official Beer of Austin

Green Party

Austin Beerworks Pearl Snap Pils
The lads at Austin's eponymous Beer­works have given themselves quite a few challenges by simply being so good at what they do – and that is brewing a spectrum of high- quality ales that are in such high demand – that they've outgrown their workspace four times over. However, their lager, Pearl Snap Pils – in its striking green can – is the main reason for the grueling calisthenics it takes to run their successful operation. Austin Beerworks' bestselling beer is a sturdy, yet medium-bodied interpretation of a German-style pilsner that finishes with a bright, hopped-up confidence.
Deahl: I've only been here a little over two years, so I can read through my entire Austin beer catalog. The first Austin beer I had was a Pearl Snap, and I thought it was amazing. I loved the packaging.
Smith: The first time I saw Pearl Snap, it was at the old Cheer Up Charlies, and I saw it on the shelf, and the way that it looked, it just stood out from everything else on the shelf.
Deahl: It's a Christian Helms design, and when you're holding it, it's almost like an accessory. It's beautiful and identifiable up on the shelf. It feels really Austin to me, and I don't know if that's because of what Austin Beerworks has contributed to Austin, or what Austin has contributed to Austin Beerworks. But I think it's a real culmination of the two.
Drewry: With Pearl Snap, I take that beer up to [bars in] Ft. Worth and people want to know what it is, and they say, "Give me that one with the A on it."
Troutman: I think that Pearl Snap really fits our criteria; where the previous beers were varying in accessibility, [Pearl Snap] is very accessible, but also a bit more challenging. It's more interesting if we're talking about Austin's taste buds growing up. Going from Shiner Bock to Firemans #4, I think Pearl Snap is the natural evolution being both accessible and interesting.
Deahl: I bring six-packs to California with me in my luggage and I am super proud of it. I just know that, for me, it was a fantastic introduction to what can be made down here.
Smith: You have to consider what about Austin makes these beers unique? And I think it's more of a broader thing about Texas. Zoe, Hans', and Pearl Snap all have a heavy German malt base and that speaks a lot to our German and Czech influence in Texas.
Drewry: This would probably be the only other region in the world where these beers were as well-made as their original region.
Smith: Exactly. Three of the most popular beers in Austin are German-style lagers.
Maddux: Lagers are crisp and clean and beautiful and not too fruity. Making lagers is like a chef making an omelet. It's very easy to do, and very easy to fuck up.
Smith: Yeah, it's harder to hide flaws in lagers.
Drewry: If you make a good lager, I'll probably like the rest of your beers.
Miner: Of the three lagers, I would say Pearl Snap is the most balanced.
Troutman: Weather is a big factor, but also being a liberally drinking city. I mean, I never was into day drinking until I moved to Austin. So I think moving from the darker, maltier beverage [Shiner Bock] to the lighter, crisper [Firemans #4] spoke to the liberal attitude of drinking in Austin. It has to be a lower ABV beer with character. Thinking about it, I really feel like Pearl Snap is what we can identify as that beer.
Miner: Being at Craft Pride, which only serves Texas beers, it's hard to pinpoint what exactly our best Austin sellers are, but Live Oak Hefe is probably our number one selling Austin beer, probably Pearl Snap for number two.
Troutman: Beer is a party beverage. And what I want at a party is Pearl Snap.
Maddux: Austin Beerworks is one of the top 5 fastest-growing breweries in the entire country, so that's gotta show something right there, that in one of the fastest-growing cities [in the U.S.], they're the fastest-growing brewery.
Troutman: Austin Beerworks is the most fun, party brewery. Not that they're necessarily a better brewery than others, but they're just so much fun. Austin Beerworks brings beer back to the everyman, that beer is for having a good time without being pretentious and winning medals. It's unapologetically a great beer. If my best friend came to town, I'd give [Pearl Snap] to him without reservations or apology.
Toon: It is very reflective of Austin.
Drewry: Every beer on our list is something I drink on the regular and that I have a lot of respect for. I look at Austin as an outsider who has spent a lot of time here over the years, and now that I live here, I think Austin will be Texas' first world-class beer city.
Deahl: We all learned something about ourselves.
Maddux: ... that we love light, sessionable lagers.
Drewry: And that pilsners were awesome all along! Before we vote on this let me get a quick panoramic of the committee. Grab your drinks.
Deahl: Where on the Internet is this going?
Drewry: Everywhere!
Miner: Quick, what beer makes me look the coolest?

The New Official Beer of Austin

A lot of the circumstances around this decision are perhaps more interesting than the decision itself, and surely, you must be thinking by now that these are truly special brewers who are all worthy of our attention and admiration. You are not wrong.
It is, after all, American Craft Beer Week, and all beer should be celebrated with perfect objectivity. But with nearly 3,500 current breweries and 2,000 new ones just in the last decade, it seems timely to identify a trend in the Austin market. Something that will establish our identity as an experienced beer town.
Austin Beerworks' Pearl Snap Pils is that beer. A beverage that characterizes Austin as a dear friend to crisp lagers and pays homage to our regional German-American influences. A beer that has hop appeal for texture, but finishes cleanly with a sturdy backbone of refreshment. Pearl Snap Pils is a cold-blooded assassin to Austin's ribaldry summer temperatures and a beer with the boisterous ethos of Texas, with the playful tenor of Austin's vigor.
No other packaging defines the exuberance of Pearl Snap, and it has become iconic across the state because of it. The boldness of Pearl Snap's exterior directly addresses its fearless interior: natural, efficient, clever, minimalist. Yet somehow assertive. Teddy Roosevelt himself would drink a Pearl Snap and then jump a mountain. After all, nature is basically a great big excuse to drink beer, and for the most part, Austinites embrace that challenge. Pearl Snap is a worthy companion.
And finally, Pearl Snap Pils is a beer with so much love for its home that it doesn't leave this city willingly – very much like the people in it. It is, however, highly desired by communities outside of our boundaries and thus, someone would have to cull our lovely, indigenous brew and mule it to the outliers. As Austin gains momentum as the brewing capital of the Southwest, this beer is a major catalyst for that benchmark, young as it may be. That is the spirit of Austin.